SEARCH & GROWTH
Is your B2B website ready to be found and understood?
Before measuring AI-search visibility or publishing more content, make sure the essential business facts, page signals and evidence are clear. This checklist helps a team find practical gaps; it does not predict indexing, rankings or AI citations.
Four Checks Before You Publish More
Work from evidence, not a visibility promise.
1. Can the page be found?
- Choose one canonical HTTPS domain and redirect other domain variants to it.
- Make key pages accessible without login, readable in HTML and linked from relevant site sections.
- Check that robots rules, canonical URLs, sitemap entries and internal links do not conflict.
- Keep substantive pages available at a stable URL; do not create a new near-duplicate page for every keyword.
2. Can a visitor identify the business?
- Use one approved company name and product vocabulary across pages, structured data and official profiles.
- Show current contact channels and explain the purpose of each conversion form.
- Publish only registration, address, team, certification, partner or customer facts that are approved for public use and can be verified.
- Explain the difference between an office or contact location and a registered legal address when that distinction matters.
3. Does each page answer a specific question?
- Give the direct answer near the start, then explain scope, inputs, process, boundaries and next step.
- Put information that affects a buying decision—languages, data scope, integrations, human review, pricing basis or exclusions—on the relevant product page.
- Add useful original material, such as an approved checklist, decision table, anonymised example or documented method; do not publish high-volume generic AI summaries.
- Link each article to one relevant product page and related supporting pages only when the link improves the reader's next step.
4. Can an important claim be checked?
- Attribute externally verifiable claims to primary sources where practical.
- Label first-party observations with their sample, date, market, method and limitations.
- Name the author or reviewer and show the publication or substantive-update date once approved.
- Review pages when product scope, prices, legal terms, source material or platform guidance changes.
A Small Working Scorecard
Record what you checked.
| Area | Working question | Evidence to record |
|---|---|---|
| Discovery | Does the target URL resolve to the canonical HTTPS version? | URL check, redirect result, sitemap entry |
| Entity | Do company name, product terms and contacts match approved facts? | Page review and fact-owner approval |
| Usefulness | Does the page answer one real buyer or operating question? | Target question and reader next step |
| Evidence | Which claims need a source or internal approval? | Source link, owner and review date |
| Measurement | What will be observed after publication? | Search status, selected query sample, relevant visits or enquiries |
Do not collapse these checks into a single “GEO score” without retaining the underlying evidence. A score can guide prioritisation, but it is not a platform rating and does not guarantee a result.
What to Do With a Gap
Fix the smallest meaningful obstacle first.
If the core company facts are inconsistent, resolve those before writing a long article. If a product page does not explain its scope, improve the product page before creating comparison content. If a key claim lacks evidence, remove it, qualify it or obtain approval. If a page is sound but not yet visible, document the date and monitor through approved search and analytics tools rather than making a guarantee.
For Google AI features, Google advises the same fundamental requirements used for Search: accessible, indexable pages with helpful content. There is no special requirement for AI text files or special schema to be eligible. Read Google's guidance.
Sources and Status
Publication date: 29 September 2026. Review trigger: changes to search guidance, site structure, company facts or the GEO methodology.
This guide applies the AIagent GEO methodology and a public 18 August 2026 review of aiagent.hk.cn. It is a practical checklist, not an independent certification, legal opinion or guarantee of search or AI-system visibility.
Explore GEO & AI Search Visibility, read the GEO Methodology, or return to Insights.
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